--- title: "About Desert Sierra Insurance | Locally Owned in El Paso, TX" description: "Meet Desert Sierra Insurance — a bilingual, locally owned El Paso insurance agency serving families, Fort Bliss, and small businesses since 2019." lang: en json-ld: | { "@context": "https://schema.org", "@type": "AboutPage", "name": "About Desert Sierra Insurance", "url": "https://desertsierrainsurance.com/about", "mainEntity": { "@type": "InsuranceAgency", "name": "Desert Sierra Insurance", "telephone": "+1-915-307-7017", "email": "desertsierrains@gmail.com", "foundingDate": "2019", "address": { "@type": "PostalAddress", "streetAddress": "1470 George Dieter Drive, Suite F", "addressLocality": "El Paso", "addressRegion": "TX", "postalCode": "79936", "addressCountry": "US" } } } --- Proudly Serving the El Paso del Norte Region [915-307-7017 ](tel:9153077017) [![Desert Sierra Insurance Agency](/assets/desert-sierra-logo-CHbGhcEV.png) DESERT SIERRA Insurance Agency ](/) [Home](/) [Services](/services) [Auto Insurance](/auto-insurance-agency-el-paso-tx) [Home Insurance](/home-insurance-agency-el-paso-tx) [Commercial Insurance](/commercial-insurance-el-paso-tx) [Service Areas](/areas) - [East El Paso](/areas/east-el-paso) - [Far East El Paso](/areas/far-east-el-paso) - [Northeast El Paso](/areas/northeast-el-paso) - [Lower Valley](/areas/lower-valley) - [Upper Valley](/areas/upper-valley) - [Westside El Paso](/areas/westside-el-paso) - [Central El Paso](/areas/central-el-paso) - [Fort Bliss](/areas/fort-bliss) - [All Service Areas](/areas) [About](/about) [Resources](/resources) [Contact](/contact) [desertsierrains@gmail.com ](mailto:desertsierrains@gmail.com) [](https://facebook.com/desertsierrains)[](https://instagram.com/desertsierrains)[](https://linkedin.com/in/norma-sierra-6a124543) [](tel:9153077017)[Get a Quote](/contact) ![Desert Sierra Insurance — El Paso, TX](/assets/hero-desert-BD725iyc.jpg) About Desert Sierra Insurance # Locally Owned El Paso Insurance Agency Since 2019 Bilingual, multi-carrier, and family-run. We answer the phone, shop the market, and stand by El Paso families, Fort Bliss households, and local businesses when it matters. [Call (915) 307-7017](tel:9153077017)[Get a Free Quote](/#quote-form) ![Norma Sierra, founder of Desert Sierra Insurance](/assets/about-team-DkzITBqy.jpg) Our Story ## Built in El Paso, For El Paso Desert Sierra Insurance was founded in 2019 by Norma Sierra — a licensed Texas agent who grew up watching El Paso neighbors get stuck on hold with out-of-state call centers and shuffled between agents who didn't know the border, didn't speak Spanish, and didn't return claims calls. So she built the agency she wished her own family had. Independent. Bilingual. Multi-carrier. The kind of place where the same person who quoted your policy is the one who picks up when you total your truck on Loop 375 or need a Certificate of Insurance for a job in Northeast. Five-plus years in, we're still locally owned, still answering after hours, and still earning five-star reviews one El Paso family and one small-business owner at a time. 11 Five-Star Google Reviews ~20 min Average Response Time 5+ Years Serving El Paso Multi Top-Rated Carriers What We Stand For ## How We Do Insurance Differently ### Honest Quotes Free, no-pressure quotes from multiple carriers. You see the real numbers — and decide on your own timeline. ### Plain Language, EN / ES We explain coverage in clear English or Español. No fine-print games, no jargon — just answers you can act on. ### We Show Up When a claim hits or a question comes up after hours, you get a real local agent — not a 1-800 menu. Who We Serve ## El Paso, Fort Bliss & the Border Region El Paso Families & Homeowners Fort Bliss Military Households Local Contractors & Small Businesses Mexico Travelers & Cross-Border Drivers Drivers Across El Paso & the Valley ![Norma Sierra — Founder & Licensed Texas Insurance Agent](/assets/about-team-DkzITBqy.jpg) Meet the Agent ## Norma Sierra Founder · Licensed Texas Insurance Agent · Bilingual EN / ES Norma personally handles quotes, policy reviews, and claims calls for Desert Sierra clients. Whether you're insuring a first home in Horizon, a contracting business in the Lower Valley, or a daily drive into Juárez — you'll work with her directly. [(915) 307-7017](tel:9153077017)[Contact Norma](/contact) Service Area ## Serving All of El Paso & West Texas El Paso Fort Bliss Horizon City Socorro San Elizario Canutillo Clint Fabens Vinton Anthony ## Ready to Talk to a Real Local Agent? Free quote, zero pressure. Bilingual agents standing by — call now or send us your info and we'll get back the same day. [Call (915) 307-7017](tel:9153077017)[Get a Free Quote](/#quote-form) Mon–Fri 9am–6pm · After-Hours Available · 1470 George Dieter Drive, Suite F, El Paso, TX 79936 ![Desert Sierra](/assets/desert-sierra-logo-CHbGhcEV.png) Desert Sierra Insurance Agency Proudly Serving the El Paso del Norte Region since 2019. [](https://facebook.com/desertsierrains)[](https://instagram.com/desertsierrains)[](https://linkedin.com/in/norma-sierra-6a124543) ### Quick Links - [Home](/) - [Services](/services) - [About Us](/about) - [Contact](/contact) - [Auto Insurance Agency](/auto-insurance-agency-el-paso-tx) - [Home Insurance Agency](/home-insurance-agency-el-paso-tx) - [Renter's Insurance Agency](/renters-insurance-agency-el-paso-tx) - [Commercial Insurance](/commercial-insurance-el-paso-tx) - [Mexico Auto Insurance](/mexico-auto-insurance-el-paso-tx) ### Service Areas - [East El Paso](/areas/east-el-paso) - [Far East El Paso](/areas/far-east-el-paso) - [Northeast El Paso](/areas/northeast-el-paso) - [Lower Valley](/areas/lower-valley) - [Upper Valley](/areas/upper-valley) - [Westside El Paso](/areas/westside-el-paso) - [Central El Paso](/areas/central-el-paso) - [Fort Bliss](/areas/fort-bliss) - [All Service Areas](/areas) ### Visit & Contact - 1470 George Dieter Drive, Suite F, El Paso, TX 79936 - [915-307-7017](tel:9153077017) - [915-261-7285](tel:9152617285) - [desertsierrains@gmail.com](mailto:desertsierrains@gmail.com) #### Service Areas El Paso, Central El Paso, East El Paso, West El Paso, Northeast El Paso, Northwest El Paso, Lower Valley, Upper Valley, Fort Bliss, Horizon City, Socorro, San Elizario, Canutillo, Clint, Fabens, Vinton, Anthony. ©2025 Desert Sierra Insurance Agency. 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